Irvine, CA (October 21, 2009) – Gregg Hammann, a 20-year industry veteran and proven leader in brand elevation, has been appointed global chief executive officer of Power Plate International (PPI) (www.powerplate.com).
"We are excited to have an executive of Gregg's caliber lead Power Plate International," said Bob Williams, a Director of Power Plate International and a Partner with J.H. Whitney & Co., the company's majority shareholder. "Gregg brings the ability to create dramatic growth along with a strong industry background which is just what we need at this juncture in the company's development."
Guus van der Meer, the founder of Power Plate International, added, "I am pleased that Power Plate International has appointed a CEO of such caliber. Gregg's understanding of the fitness industry combined with both his knowledge of exercise physiology in general, and the benefits of Acceleration Training™ exercise in particular, will provide tremendous benefits to the growth of our company globally."
Power Plate International is recognized as the global leader in Acceleration Training™ fitness equipment, which incorporates Advanced Vibration Technology™ at different programmed frequencies during exercise, naturally activating muscle reactions multiple times per second for faster results than traditional workout methods. The unique technology in Power Plate® machines also enhances stretching activity, improves bone density and provides a variety of engaging options for recovery, relaxation and physical therapy. Power Plate International recently received MDD certification in Europe making it one of the few fitness products approved as a medical device.
Many professional sports teams and celebrities have incorporated Power Plate® machines into their fitness programs, including the NFL, MLB, NBA and NHL, as well as professional soccer teams in the English Premier League and throughout Europe.
"I'm very enthusiastic about joining Power Plate International and truly excited about the opportunity to help the team achieve its goals on a global basis," said Mr. Hammann. "I have personally used Power Plate® machines for many years and it has become my primary method for strength and stability training; I have seen the benefits of this machine firsthand, and it is undoubtedly the future of fitness training. I'm also looking forward to working with prestigious organizations like the National Academy of Sports Medicine (NASM) to further develop protocols for Power Plate® training and reinforce it as an efficient and effective exercise modality."
Mr. Hammann's career spans more than 20 years in executive management positions across several industries with multiple Fortune 500 Companies. He spent four years at the helm of Nautilus, where he transformed the company from the number four position globally to number one by repositioning it to compete in multiple channels of commerce, leveraging brands and aligning them to their target consumers. Prior to this, Mr. Hammann served as global chief customer officer of apparel industry giant Levi Strauss, as well as president of their Canadian and Latin American divisions. He has also held management positions at the Coca-Cola Company, Famous Footwear, The Rayovac Corporation and Procter & Gamble.
Mr. Hammann graduated from the University of Iowa with a degree in Business where he participated in football and track. He has an MBA from the University of Wisconsin and has a certification from UCLA in Sarbanes Oxley as a Financial Audit expert. A NASM-certified trainer with a PES in youth training, Mr. Hammann is a board member of Give Kids the World, which helps children and their families with terminal illness, as well as a member of the Board of Directors for Plantronics, a publicly held company headquartered in Santa Cruz, California with offices in 20 countries. He is married with three children and volunteers his time coaching youth sports.
Power Plate International is the global leader in Acceleration Training™, a scientifically-proven exercise protocol using Advanced Vibration Technology™ to naturally stimulate muscle reactions. Used by elite athletes, celebrities and people from all walks of life, Power Plate® equipment benefits include: increased fitness, strength, muscle tone, flexibility, bone density and range of motion as well as improved blood circulation and lymphatic system activation. The complete Power Plate International line of fitness equipment is designed for health clubs, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, private fitness trainers and home use. Power Plate International currently conducts business in over 100 countries globally with world headquarters in London, England, and a Research and Development center in Amsterdam, The Netherlands. Power Plate North America offices are headquartered in Irvine, Calif. www.powerplate.com.