Power Plate + Love.Life - Building the Future of Healthspan Through Functional Medicine, Recovery and Whole-Body Vibration
A new model of healthcare is emerging - one centered on prevention, personalization and helping people live longer, healthier lives.
That vision is at the heart of Love.Life, the holistic health and wellness company founded by Whole Foods Market co-founder John Mackey and former Whole Foods executives Walter Robb and Betsy Foster. When the company opened its flagship Holistic Health & Wellness Club in El Segundo, California, it selected Power Plate®️ as its whole-body vibration technology, embedding it within a comprehensive model that combines functional medicine, fitness, recovery and lifestyle wellness.
Rather than serving as a standalone fitness offering, Power Plate is integrated into the member journey as part of Love.Life's broader philosophy that movement, recovery and preventative wellness work together to optimize long-term health.
Today, the flagship location features 14 Power Plate units, supporting both individual training and guided group experiences focused on healthy aging, performance and recovery . The facility has also expanded its wellness offerings with the addition of the Power Plate REV® bike and bioDensity™ osteogenic loading bone health technology as it continues exploring innovative approaches to health optimization.
"People today are looking for integrated wellness experiences that help them perform at a higher level, recover more effectively and support long-term health," says Will Febbo, CEO of Power Plate. "Forward-thinking brands like Love.Life are redefining what that experience looks like, and we're proud that Power Plate’s full suite of solutions is an essential part of modern health and longevity programming."
That shared philosophy made the partnership a natural fit.
"Whole-body vibration has become a valuable part of our personalized approach, helping members improve strength, balance, recovery, and overall movement in an efficient, low-impact way." says Davon Murray, , Director of Fitness Operations at Love.Life. "Power Plate fits naturally within that philosophy, giving our members an efficient, science-backed way to improve how they move, recover and perform every day."
Power Plate supports that vision through guided programming that complements Love.Life's integrated approach to wellness. Whether members are focused on improving movement quality, accelerating recovery, enhancing performance or supporting healthy aging, whole-body vibration provides another evidence-based tool within a broader continuum of care.
The partnership also reflects a larger evolution taking place across the wellness industry.
Consumers are increasingly seeking destinations that bring together diagnostics, functional medicine, movement, recovery and lifestyle coaching into one connected experience. Rather than addressing health through individual services, brands like Love.Life are creating comprehensive ecosystems designed to help members perform better today while building long-term resilience and vitality.
"With grocery, we made natural and organic products mainstream, and Love.Life is going to play a similar role in the health and wellness industry," said Mackey during the launch of the flagship club. "We're ready to support and empower millions in optimizing their health potential, proving that genes are not destiny."
As integrated health and longevity models continue gaining momentum, partnerships like Love.Life demonstrate how whole-body vibration is evolving beyond the fitness floor to become a foundational technology within the next generation of wellness - where performance, recovery and longevity are no longer separate experiences, but part of one connected journey.
Partnership Snapshot
Business Type:
Integrated health and wellness club combining functional medicine, fitness, recovery, nutrition and lifestyle medicine
Founded By:
John Mackey, Walter Robb and Betsy Foster
Flagship Location:
El Segundo, California
Power Plate Integration:
14 Power Plate units | Power Plate REV and bioDensity added as part of continued innovation
Power Plate Applications:
Performance training | Recovery | Group fitness | Healthy aging | Longevity-focused wellness programming
Mission:
Helping members optimize healthspan through an integrated approach to functional medicine, movement, recovery and lifestyle wellness
